Neeman’s Targets ₹1,000 Crore Revenue With 500-Store Expansion

Sustainable footwear brand Neeman’s is targeting ₹1,000 crore in revenue over the next three years. The company also plans to build a 500-store retail network across India.

Neeman’s crossed ₹185 crore in revenue last year. It is now targeting ₹350 crore by March 2027 as it accelerates its offline expansion.

According to an ETRetail report, offline retail will play a major role in Neeman’s transition from a digital-first footwear company to a nationally scaled brand.

What Happened?

Neeman’s has outlined a significant retail expansion as part of its next growth phase. The brand plans to expand its physical footprint to 500 stores across India.

The strategy is designed to increase consumer access while allowing shoppers to experience the brand offline. It also marks a broader shift from a primarily digital business towards an omnichannel model.

The company’s ₹1,000 crore revenue ambition comes after it crossed ₹185 crore last year. It expects to reach ₹350 crore by March 2027 before pursuing the next stage of growth.

IndiaRetailing coverage notes that the planned store network will be an important part of Neeman’s effort to establish a national footprint.

Comfort Remains at the Core

Neeman’s is building its product proposition around comfort, alongside design, versatility and value.

The company sees everyday footwear as an opportunity to serve consumers across multiple occasions. Its products are positioned for use across work, travel and daily routines. The wider men’s footwear market includes options such as sneakers, sports shoes and sandals and floaters, reflecting the range of everyday footwear categories available to consumers.

This focus gives Neeman’s a clear product territory as it expands into a competitive footwear market. The company intends to retain comfort as a central part of its brand proposition while widening its physical reach.

According to Franchise India, the brand sees comfort as a key differentiator as it works towards becoming a nationally scaled footwear player.

Retail Becomes a Growth Engine

The planned 500-store network is more than a store-count target. It represents a shift in how Neeman’s plans to reach consumers.

Physical stores can increase product accessibility and create opportunities for consumers to experience footwear before purchasing. For a category such as footwear, this can also provide an important offline touchpoint.

Neeman’s is therefore investing across several areas at the same time. These include its product engine, supply chain, technology, retail infrastructure and operational capabilities.

The company expects these investments to create the foundation required to support its larger revenue ambition.

From D2C to National Scale

Neeman’s began with a digital-first approach to footwear. Its next phase involves building a wider physical network while continuing to operate its digital business.

The expansion reflects a broader pattern across Indian consumer brands. D2C companies are increasingly adding physical stores to improve accessibility and build direct relationships with customers.

For Neeman’s, the 500-store plan provides a route to reach consumers beyond its existing digital audience. The company will need to coordinate product development, inventory, supply chain and store operations as the network expands.

A recent company update reported by Passionate in Marketing also highlighted the transition from ₹185 crore in revenue last year towards the ₹350 crore target for March 2027 and the longer-term ₹1,000 crore ambition.

What This Means for Fashion & D2C

Neeman’s expansion illustrates how Indian footwear brands are combining digital commerce with physical retail.

For D2C businesses, stores can create stronger product discovery and consumer interaction. They can also help brands enter new markets where online awareness alone may not be enough.

At the same time, rapid store expansion requires significant operational capabilities. Neeman’s will need to scale its supply chain, technology and retail execution alongside its footprint.

Its ability to maintain product consistency across a much larger network will therefore become increasingly important.

The Road Ahead

Neeman’s has set a clear three-year growth ambition. Its immediate milestone is reaching ₹350 crore by March 2027, followed by the larger ₹1,000 crore revenue target.

The planned 500 stores will form a central part of this journey. Alongside retail expansion, the company plans to strengthen its products, supply chain, technology and operational infrastructure.

The strategy ultimately aims to transform Neeman’s from a digital-first footwear company into a nationally scaled Indian footwear brand.

About Neeman’s

Neeman’s is an Indian sustainable footwear brand focused on comfortable, everyday footwear. The company was founded by Taran Chhabra and Amar Preet Singh and has built its business through a combination of digital commerce and physical retail.

The brand is now expanding its offline presence while strengthening its product, technology and supply-chain capabilities.

Sources Used

1. ETRetail – Neeman’s ₹1,000 Crore Target
2. IndiaRetailing – Neeman’s 500-Store Expansion
3. Franchise India – Neeman’s Retail Push
4. Passionate in Marketing – Neeman’s Growth Plans