ANTA has officially entered India through a retail partnership with Brandman Retail. The sportswear brand has opened its first exclusive store in Gurugram. The launch brings ANTA’s performance footwear, apparel and lifestyle products to Indian consumers.
The new store is located at AIPL Joy Gallery in Gurugram. It marks ANTA’s return to the Indian market after an earlier presence. Brandman Retail will lead the brand’s retail and distribution expansion in India.
What Happened?
Brandman Retail has launched ANTA’s first exclusive Indian store at AIPL Joy Gallery. The store offers footwear, apparel and sportswear across performance and lifestyle categories. The launch targets India’s growing community of sports and athletes.
The Apparel Resources report highlights the partnership between ANTA and Brandman Retail. Brandman is handling ANTA’s retail presence and distribution in the Indian market. The partnership gives ANTA a local retail platform for its India expansion.
The relationship between both companies was established earlier this year. Brandman agreed to become ANTA’s premium distribution and retail partner in India. The arrangement covers nationwide distribution and physical retail expansion.
A Performance-Led Product Range
ANTA is known for performance-focused sportswear, footwear and sports technology. Its India assortment includes products designed for training, running and other sporting activities. The brand also offers lifestyle products for everyday athleisure.
The company is among the world’s largest sportswear groups. Its portfolio includes several international sports and outdoor brands. ANTA’s India strategy focuses on bringing its performance proposition to a wider consumer base.
The new Gurugram store provides a dedicated environment for the brand. Customers can explore footwear, apparel and other sportswear products in one location. This creates a physical touchpoint for ANTA in the Indian market.
Brandman Builds Its Sports Portfolio
Brandman Retail is an India-focused distributor and retailer of international sports brands. Its partnership with ANTA also includes Wilson Sporting Goods. Both brands are being introduced through Brandman’s retail and distribution network.
According to ETRetail’s report, the partnership covers dedicated stores across major cities. The first stores were planned as part of a wider rollout. The companies also planned curated product assortments for Indian consumers.
Brandman is therefore expanding its portfolio beyond its existing international brand partnerships. ANTA adds a major performance-sportswear name to that portfolio. Wilson also allows Brandman to enter sports equipment and hardgoods.
India Expansion Plans
ANTA’s India strategy extends beyond the first Gurugram store. Brandman has outlined plans to expand the network across multiple Indian cities. The rollout is expected to include major metropolitan and emerging markets.
The Franchise India report says the Gurugram store is ANTA’s first exclusive Indian outlet. The report also describes the launch as part of the brand’s renewed India strategy. The store brings ANTA’s performance and lifestyle offering into a dedicated retail environment.
Earlier reports indicated plans for 10 ANTA stores across India by March 2027. This would give the brand a larger physical presence within its first year. The planned rollout also signals a phased approach to the Indian market.
Why India Matters for ANTA
India has a growing market for sportswear, fitness and athleisure products. Consumers are increasingly combining performance products with everyday fashion. This creates opportunities for global sportswear brands with differentiated product offerings.
ANTA’s entry also comes as international sports brands expand their Indian presence. Premium sportswear is becoming more competitive across footwear and apparel. Brands are using stores to create stronger consumer connections and product experiences.
The Business Standard report previously reported ANTA’s planned return to India. It noted that the company was targeting a renewed physical retail presence. The Gurugram launch now provides the first major step in that strategy.
What This Means for Fashion & D2C
ANTA’s entry highlights the growing importance of sportswear within India’s fashion market. Performance products are increasingly moving into everyday wardrobes. This creates opportunities for brands that combine technical features with lifestyle appeal.
For D2C brands, the expansion also shows the value of category positioning. Sportswear brands can build communities around specific activities and consumer needs. Physical stores can then support product discovery and brand experience.
Brandman’s role also demonstrates the importance of local partnerships. International brands can use established distribution networks when entering complex markets. Local partners can provide retail knowledge, infrastructure and market access.
A Wider Sportswear Portfolio
The ANTA partnership strengthens Brandman’s presence in premium sportswear. Wilson brings expertise across tennis, racquet sports and sports equipment. ANTA adds performance footwear, apparel and sports technology to the portfolio.
Together, the brands cover different parts of the sports consumer market. This gives Brandman a broader range of products and categories. It also creates opportunities across performance and lifestyle segments.
ANTA’s global expansion strategy also places emphasis on local partnerships. Its international approach includes direct retail, joint ventures and local retail partners. India forms part of that wider global expansion strategy.
The Road Ahead
ANTA’s Gurugram launch marks the beginning of its renewed Indian retail strategy. The company now has a physical platform for building brand awareness. Its planned store expansion will determine how quickly that presence develops.
Brandman will play an important role in executing the rollout. Its distribution network can help ANTA reach consumers beyond the first store. The partnership also gives the brand a route into India’s growing premium sportswear market.
The next phase will focus on store expansion and consumer adoption. Product assortment and local market preferences will also shape the brand’s progress. ANTA’s India entry adds another global sportswear name to the competitive market.
About ANTA and Brandman Retail
ANTA is a global sportswear company focused on performance footwear, apparel and sports technology. The group operates across multiple international markets. Its global strategy combines direct retail with partnerships and distribution networks.
Brandman Retail is an India-focused distributor and retailer of international sports and lifestyle brands. Its portfolio includes ANTA and Wilson. The company is using its retail infrastructure to expand both brands across India.
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Smit Rangras
Product Associate, NineE
Smit works on the product team at NineE, helping shape how the platform is built and how it serves t...
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