Cookie Policy

Cookies are small text files placed on your device — computer, tablet, or mobile phone — when you visit a website or use a web application. They allow the platform to remember information about your visit, such as your login status, preferences, and browsing activity, so that the experience feels continuous and personalised the next time you return.

In addition to traditional cookies, we also use similar technologies such as:

• Local storage — data stored directly in your browser that persists between sessions
• Session storage — temporary data that is cleared when you close your browser tab
• Pixel tags — small invisible images embedded in emails or pages to track opens and interactions
• Device fingerprinting — a combination of device-level attributes used to identify returning devices for security purposes

Cookies serve three core purposes on Ninee.ai:

To make the platform function: Without certain cookies, core features like staying logged in, remembering your language preference, and maintaining your session as you browse simply would not work.

To power personalisation: Our AI relies on cookies to understand your search patterns, product interests, and browsing behaviour in real time — enabling smarter recommendations without you having to repeat your preferences every visit.

To measure and improve: We use analytics cookies to understand how users interact with different parts of the platform, which features are most valuable, and where the experience can be improved.

Strictly Necessary Cookies

These cookies are essential for the platform to operate. They manage authentication, maintain your session, prevent cross-site request forgery, and ensure security. You cannot opt out of these cookies as the platform cannot function without them

• Session token — keeps you logged in as you navigate between pages
• CSRF protection token — prevents unauthorised actions on your behalf
• Load balancer cookies — ensure consistent server routing during your session

Functional Cookies

These cookies remember choices you make to personalise your experience. They are not strictly required, but they significantly improve usability.

• Language and region preference — remembers your selected language and country (e.g., India / INR)
• Onboarding status — remembers whether you have completed the onboarding flow
• Search preferences — retains filters and display settings between sessions
• Notification preferences — stores your notification opt-in or opt-out choices

Analytics and Performance Cookies

These cookies help us understand how users engage with Ninee.ai at an aggregate level so we can fix issues, prioritise features, and improve performance.

• Page view tracking — records which pages are visited and how long users spend on them
• Feature interaction events — tracks which features (search, collections, saves) are used most
• Error logging — captures technical errors to help our engineering team diagnose and fix issues quickly
• A/B testing cookies — assigns you to a test group when we experiment with new features or layouts

We use privacy-safe analytics tools that do not share your individual data with advertising networks.

AI Personalisation Cookies

These cookies are unique to Ninee.ai and power the intelligence behind our product discovery experience.

• Preference signal cookies — capture your implicit preferences based on products you view, save, or linger on
• Query context cookies — maintain context across a search session so follow-up queries feel connected
• Recommendation feedback cookies — record when you dismiss or engage with a recommendation to improve future suggestions

Third-Party Cookies

Some features involve third-party services that may set their own cookies. These include:

• Google Sign-In — if you use Google to authenticate, Google may set cookies to manage your session
• Brand partner pixels — when you click through to a brand's website, that brand may set cookies on their site. This is governed by their own cookie policy, not ours
• Analytics providers — we use third-party analytics tools that may set cookies under their own domains. These tools are configured to anonymise IP addresses and not use data for advertising

Cookies on Ninee.ai fall into two duration categories:

• Session cookies — exist only for the duration of your browser session and are deleted when you close your browser. Used for security tokens and temporary state management
• Persistent cookies — remain on your device for a defined period after your session ends. Duration varies by purpose: functional cookies typically persist for 30 days, analytics cookies for up to 12 months, and personalisation cookies for up to 6 months

You can view and manage the specific cookies stored in your browser at any time through your browser's developer tools or privacy settings.

You have control over most cookies on Ninee.ai. Here is how you can manage them:

In-app cookie preferences: When you first visit Ninee.ai, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can revisit and update these preferences at any time through Account Settings > Privacy Preferences.

Browser-level controls: All modern browsers allow you to manage cookies through their settings. You can:

• Block all cookies — note that this will prevent core platform features from working
• Block third-party cookies — this limits some personalisation and analytics features
• Clear existing cookies — removes all stored cookies from your device
• Set cookie expiry preferences — control how long cookies can persist

Opting out of analytics: If you wish to opt out of analytics tracking across the web, you can use browser extensions such as uBlock Origin or enable 'Do Not Track' in your browser settings. We honour Do Not Track signals for analytics cookies.

Please note that opting out of strictly necessary cookies is not possible as they are required for the platform to function. Opting out of personalisation cookies means our AI will not be able to tailor your experience, and product recommendations will be generic rather than personalised.

Ninee.ai's AI-powered discovery engine uses cookie data as one of its key inputs. Your browsing signals — what you view, search, save, and ignore — are processed in real time to shape what the AI surfaces next. This is what makes Ninee.ai feel intuitive rather than generic.

If you opt out of personalisation cookies, the AI will still function but will rely only on your explicitly stated preferences (from onboarding) and real-time search inputs rather than your historical behaviour. You can reset your AI preference signals at any time by clearing your activity history from the Your Activity section of the platform.

As our platform evolves and we introduce new features or third-party integrations, we may update this Cookie Policy to reflect those changes. We will revise the effective date at the top of this page when we do. For significant changes — such as introducing new categories of cookies — we will notify registered users via in-app notice or email.