Slikk Ditches Speedy-Delivery Look for New Fashion Trends

Slikk introduced a new brand identity and a redesigned app on September 10, 2026. The quick-commerce fashion platform, based in Bengaluru, is shifting its positioning from a delivery-speed-first service toward a fashion discovery and shopping destination. The new identity includes a refreshed logo, a black-led visual language, and an overhauled app interface, alongside its existing 60-minute delivery model. 

Slikk’s New Brand Identity

The rebrand was informed by direct customer research rather than internal assumptions. Slikk engaged with more than 2,500 customers to understand how they discover, evaluate, and purchase fashion. The findings pointed to demand for a more contemporary and engaging shopping experience, which shaped changes to the platform’s visual identity, app design, and overall brand expression.

The refreshed identity centres on a black-led colour palette, a new logo, and a rebuilt app interface. The changes position Slikk primarily as a fashion discovery platform, while fast delivery remains a supporting part of its offering rather than its main identity.

Akshay Gulati, co-founder and CEO of Slikk, said the company built its business by closely observing how customers discover, choose, and shop. He said customer conversations and behavioural analysis clarified what users want from a fashion platform: an experience that feels relevant and seamless. Gulati added that the new identity reflects the company’s growth over the past two years.

Key Highlights

Detail	Information
Brand/Company	Slikk
Development	New brand identity and redesigned app
Reason	Shift from delivery-speed focus to fashion discovery
Research Base	Over 2,500 customer conversations
Visual Changes	Refreshed logo, black-led identity, new app design
Campaign	Launch film showing the brand transformation
Status	New identity and app are live now

The Launch Campaign Behind Slikk’s New Fashion Trends

The rebrand is supported by a brand film depicting the transformation. The film moves through several settings, including a house party, a queue outside a venue, and a Bengaluru traffic jam. In each scene, the opening of a Slikk package shifts the mood of the moment. The film concludes with the reveal of the new identity and redesigned app.

Why This Matters for Fashion Trends and D2C Brands

This rebrand points to a broader shift within quick-commerce fashion. Fast delivery alone appears to be losing weight as a standalone differentiator in this category. Consumers increasingly expect the discovery and shopping experience itself to be engaging, not just the delivery timeline.

For other D2C fashion platforms, this is worth tracking closely. Speed carried many quick-commerce brands through their early growth phase. But the discovery experience — how easily and enjoyably customers can find and choose products — is becoming an equally important factor. Platforms that compete primarily on delivery time may need to reconsider that positioning going forward.

The rebrand also demonstrates how structured customer research can directly inform brand decisions. Rather than redesigning based on internal assumptions, Slikk built its new identity around documented conversations with over 2,500 customers. This is an approach other fashion D2C brands could adopt when considering major brand or product decisions.

About Slikk

Slikk is a quick-commerce fashion platform offering fashion, beauty, and accessories with 60-minute delivery in Bengaluru, alongside a Try & Buy model. It was founded by Akshay Gulati, Om Prakash Swami, and Bipin Singh.

Source

https://brandequity.economictimes.indiatimes.com/amp/news/business-of-brands/slikk-gives-its-brand-identity-a-fashion-first-makeover/133960717

https://www.medianews4u.com/slikk-unveils-new-brand-identity-and-redesigned-app-to-deepen-fashion-discovery