Nat Habit’s Latest Funding to Expand Manufacturing & Distribution

Introduction

Nat Habit raised Rs 142 crore in a Series C funding round, led by Trident Growth Partners, on 10 October 2026, as per The Economic Times. The funding will support manufacturing capacity and product portfolio expansion, quick-commerce growth, and offline retail distribution, as the company targets 60-70% revenue growth in FY27. 

What Happened?

Nat Habit has raised Rs 142 crore in an all-primary Series C funding round led by Trident Growth Partners. Existing investors Mirabilis Investment Trust, Bertelsmann India Investments, and Sharrp Ventures participated, alongside new investors Hero Family Office and Physis Capital. In an all-primary round, the capital was raised by the company instead of through the existing share sale by shareholders.

The company’s fresh capital is to be deployed across three major key areas: strengthening distribution via quick commerce and offline retail, product portfolio, and increased digital reach in Tier II and Tier III cities and beyond. 

Nat Habit’s annual revenue in FY26 was Rs 330 crore and for FY27 target will be 60-70% revenue growth. Co-founder Swagatika Das has reported to PTI that the company is planning to increase product capacity over the next two years to five million units from one million units. The expansion could involve two manufacturing facilities in different parts of the country and one new manufacturing facility in central India. 

The company also considers adding product categories, including serums, sunscreen, hair colour, and body wash, over the next three years. These proposed additions will broaden Nat Habit’s existing personal care portfolio. 

Key Highlights:

Company: Nat Habit

Funding Round: Series C

Amount Raised: Rs 142 crore

Lead Investor: Trident Growth Partners

Other Investors: Mirabilis Investment Trust, Sharrp Ventures, Bertelsmann India Investments, Hero Family Office and Physis Capital

FY26 Gross Annual Revenue: Rs 330 crore

FY27 Revenue Growth: 60-70%

Manufacturing Target: Increase in capacity from one million to five million units over two years

Expansion Priorities: Quick Commerce, Product Development, Offline Retail, and Digital Reach in Smaller Cities

Potential New Categories: Serums, Body Wash, Hair Colour, and Sunscreen

How Nat Habit’s Latest Funding Focuses on Offline Retail & Quick Commerce 

Nat Habit’s funding shows how India’s D2C beauty and personal care brands are willing to go beyond online sales to build a wider distribution network. While D2C websites help brands to focus on expansion into offline retail, develop customer relationships, expansion into offline retail and quick commerce to increase product accessibility and introduce brands to new customer segments.

For the D2C industry, Nat Habit’s strategy shows the significance of combining product differentiation with accessible distribution. Its Fresh Ayurveda positioning offers a different product proposition, while its plans to launch additional categories help address everyday personal care needs. Although the expansion’s success is dependent on operational execution, consumer adoption, and how the company will sustain growth.

About Nat Habit 

Nat Habit is an Indian personal brand founded by Swagatika Das and Gaurav Agarwal in 2019. All the products of Nat Habit are Ayurveda-inspired offerings across skin, hair, and body care. The company earlier raised capital from investors, including Bertelsmann India and various early-stage backers, to support business expansion and growth. 

The latest funding signals a focus on reaching more retail outlets, scaling manufacturing, and widening the product portfolio. To check different brands’ personal care products, NineE is a great platform. 

Nat Habit Targets 60-70% Revenue Growth in FY27

Nat Habit’s plan includes increasing manufacturing capacity to five million units over the next two years. Expansion of the distribution network and entry into serums, body wash, sunscreen, and hair colour over the next three years are in their plan. The company is targeting 60-70% revenue growth in FY27. However, execution and market demand play a major role in achieving this target. 

Sources:

1. The Economic Times — Nat Habit secures Rs 142 crore funding to fuel expansion
2. ETRetail — Nat Habit raises Rs 142 crore, targets fivefold manufacturing capacity
3. The Economic Times — Nat Habit raises Rs 142 crore in Series C funding
4. Business Standard — Nat Habit raises $4 million in Series A funding (background)