Updated on Sep 28, 2026

Myntra Adds Benetton Group’s Sisley to International Fashion Portfolio

Fashion News Chirag Pariyani5 Mins reading time

Myntra has launched Sisley, the Italian fashion brand owned by Benetton Group, in India. The move expands Myntra’s international fashion portfolio while bringing Sisley’s latest collection to Indian consumers.

Sisley offers contemporary fashion for men and women, including apparel, denim, knitwear, trousers, outerwear and tailored pieces. The brand operates across more than 40 countries with over 400 points of sale globally, according to The Economic Times.

The launch comes as international fashion brands continue to explore India as a growth market. For Myntra, it adds another established global label to its premium fashion offering.

What Happened?

Myntra has introduced Sisley on its platform with the brand’s latest collection for Indian consumers. The assortment includes T-shirts, shirts, tops, knitwear, trousers, jeans, skirts, coats, blazers and jackets.

Sisley was established in Paris in 1968 with its first denim collection. It became part of Benetton Group in 1974 and has since developed an international presence.

The launch adds another global label to Myntra’s international fashion portfolio. Indian Retailer’s coverage of Sisley’s India launch highlights the brand’s entry as part of Myntra’s broader premium international-fashion strategy.

Sisley Brings Italian Fashion to India

Sisley’s arrival gives Myntra another international label with a distinct contemporary Italian identity.

The latest collection combines casual fashion with more structured pieces. Its assortment covers denim, knitwear, shirts, trousers, jackets and other everyday fashion categories.

The brand’s denim heritage is particularly relevant. Sisley began with denim, making the category an important part of its identity.

For consumers exploring denim-led fashion, NineE’s Best Jeans & Denim for Men collection offers a related fashion discovery angle.

From Digital Launch to Omnichannel Expansion

The Myntra-Sisley relationship extends beyond the current digital launch.

Myntra Jabong India Pvt. Ltd., the B2B wholesale arm of Myntra, has entered into a strategic partnership with Benetton Group to develop Sisley’s presence in India.

The partnership covers exclusive brand outlets, shop-in-shop formats and digital channels. ETRetail’s report on the omnichannel strategy notes that licensed franchise partners will support Sisley’s physical expansion across key Indian cities.

This creates a broader omnichannel model. Myntra can provide digital reach, while physical stores can give consumers opportunities to experience the brand offline.

Myntra Expands Its International Portfolio

The Sisley launch strengthens Myntra’s strategy of bringing global fashion labels to Indian consumers.

The platform already has a sizable international brand portfolio. Sisley adds another contemporary European label while expanding the range available to shoppers looking for premium global fashion.

Apparel Resources’ report on Sisley’s India launch notes that the addition takes Myntra’s international portfolio beyond 500 brands and brings Sisley’s men’s and women’s collections to Indian consumers.

The development also shows how digital platforms can support international brands entering India. Rather than building consumer awareness entirely through standalone stores, brands can use established digital ecosystems to reach shoppers at scale.

A Wider Opportunity for Benetton Group

For Benetton Group, Sisley’s India launch provides another route to strengthen the brand’s presence in a major fashion market.

The partnership combines Sisley’s international positioning with Myntra’s consumer reach and local retail capabilities. The planned physical formats can subsequently create additional brand touchpoints.

The strategy reflects how international fashion groups can combine local partnerships, digital distribution and physical retail to expand in India.

Why International Brands Matter for Myntra

Myntra’s latest launch reflects the increasing role of international fashion labels in India’s organised fashion market.

Digital platforms can give global brands access to Indian consumers without requiring an immediate nationwide physical rollout. This can help brands establish awareness while they develop their longer-term retail strategy.

Sisley benefits from Myntra’s established fashion audience and digital infrastructure. Myntra, meanwhile, adds another recognised European label to its international portfolio.

The launch therefore creates value across both sides of the partnership.

What This Means for Fashion & D2C

The Sisley launch highlights how Indian digital platforms are becoming important entry points for international fashion brands.

For global labels, marketplaces can help build awareness and reach consumers across multiple markets. Physical stores can then complement online discovery as the brand develops.

For Indian D2C fashion companies, the growing international presence also creates a more competitive environment. Homegrown labels will increasingly need to differentiate through design, product quality, storytelling and customer experience.

At the same time, a wider selection of international brands can expand consumer choice and strengthen India’s broader fashion ecosystem.

The Road Ahead

Sisley’s India strategy is expected to develop beyond its current digital presence as the planned omnichannel expansion progresses.

The combination of Myntra’s digital reach and physical retail formats gives the brand multiple routes to reach Indian consumers.

For Myntra, the launch strengthens its international fashion portfolio. For Benetton Group, it provides another platform to develop Sisley in India.

About Sisley

Sisley is an Italian fashion brand owned by Benetton Group. It was established in Paris in 1968 and became part of Benetton Group in 1974.

The brand operates across more than 40 countries with over 400 points of sale worldwide. Its collections cover contemporary fashion for men and women.

Sources Used