Rotoris Raised ₹70 Crore to Expand Luxury Watch Brand Worldwide

Introduction

Rotoris raised ₹70 crore in a Series A funding round led by Blume Ventures. The raised amount will be used to expand production, strengthen & development (R&D), and increase brand growth in international markets as per ET Entrepreneur. In the funding round, the participants were Centricity, 9Unicorns, family offices, and individual investors. 

What Happened?

Rotoris secured ₹70 crore in Series A funding led by Blume Ventures. With the newly raised funds, Rotoris will focus on expanding production, strengthening R&D capabilities, and developing its retail presence globally. The brand has strong plans to grow its Rotoris House Concept, which helps customers experience watches in a physical setting. 

Rotoris works on an invitation-only model via its registry as per Ani News. In February 2026, the company launched its first collection of 2,100 individually numbered watches. Since then, there have been 100,000 prospective customers looking to access watches. Almost 40% of demand comes from international markets: Dubai, Australia, and the United States. 

Key Highlights

• Brand: Rotoris
• Funding: ₹70 crore
• Funding Round: Series A
• Lead Investor: Blume Ventures
• Other Participants: 9Unicorns, Centricity, family offices, and individual investors
• Founders: Aakash Anand and Prerna Gupta
• Founded In: The brand launched its first watch collection in February 2026.
• Business Category: Luxury watches
• Fund Utilisation: Research and development, production expansion, and physical presence in India and overseas
• Customer Interest: Nearly 100,000 registrations for access to its watches

Rotoris Raised Funds: Why this Matters for Fashion D2C Brands

Rotoris funding displays how Indian fashion brands can also build a brand around premium watches, limited-edition collections, and distinctive designs. On the other hand, affordable products are still an important part of India’s retail market. It can also be looked at from a different angle, i.e., investors are willing to invest in products with craftsmanship and exclusivity. 

The company’s invitation-only sales model comes with a different approach that shows the significance of customer acquisition. This process also defines a distinctive purchasing procedure around limited-edition quantities. Other fashion D2C brands can also control the product releases and create a distinct brand identity. 

The international customer interest in Rotoris shows the opportunities for Indian consumer brands globally. There is a 40% demand in the international market, as per Business Standard’s report; that is why Rotoris is considering expanding globally. However, building a worldwide luxury brand helps maintain product quality, a great retail experience, and an amazing customer experience. 

Moreover, the planned investment in physical locations and production shows the significance of mixing customer experience with product development. For other fashion D2C brands, an online website helps in generating interest, while a physical store helps in examining products. 

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About Rotoris

Rotoris is a luxury watch brand founded by Aakash Anand and Prerna Gupta. The company is into design-led, numbered watch editions sold via its invitation-based Rotoris Registry. Its collections include Manifesta, with its main feature being natural-stone dials, and Astonia, a chronograph collection.  At the Rotoris Atelier in Gurugram, the brand assembles and quality-checks its watches. 

What are Rotoris Next Steps for Growth?

Rotoris plans to expand its production & invest in R&D while focusing on increasing its retail presence in India and worldwide. The company has plans to expand its Rotoris House concept, with New York and Mumbai among the locations in its reports. The intention of these initiatives is to support the brand’s ambition of building a luxury watch brand in India for its international customers.