Lady Gaga as CEO Expands Her Career Beyond Entertainment

Introduction

Lady Gaga takes over as chief executive officer (CEO) of her beauty brand, Haus Labs, effective October 29, 2026. The appointment follows the departure of co-founder and former CEO Ben Jones earlier in October. According to an Inc. Report, Gaga will now take care of the company’s commercial operations along with the ongoing responsibilities for product development and creative direction. This will be a major shift in the leadership structure of Gaga’s beauty brand. 

What Happened?

Lady Gaga as CEO of the beauty brand Haus Labs. This role gives her a more active role in looking after the company’s business operations. The appointment follows the co-founder of the beauty company with Gaga and earlier served as its chief executive. 

Gaga will now lead the commercial direction while continuing taking care of product development and creative strategy as per The Business of Beauty. Also, Gaga has shown her excitement about the new position. She has also highlighted the brand’s future development while acknowledging Jones’ contribution to building the company. 

Jones experience before Haus Labs includes serving as chief digital officer at The Honest Company, the consumer goods business founded by Jessica Alba. He also held leadership positions in the video gaming industry.

The change in leadership came as Haus Labs continued to position the brand in the highly competitive beauty market. The brand was exclusively launched on Amazon in 2019. 

In 2022, Haus Labs was rebranded by Lady Gaga with the introduction of brand identity and product range, as per Vogue. The retail strategy was also shifted after becoming a partner with Sephora. The brand expanded its reach, going beyond its Amazon-exclusive distribution model.

Key Highlights

• Brand: Haus Labs by Lady Gaga
• Appointment: Lady Gaga as Chief Executive Officer
• Announcement Date: October 29, 2026
• Effective Date: Immediately
• Former CEO: Ben Jones
• Responsibilities: Commercial operations, creative direction, and product development
• Brand Founded: 2019
• Original Distribution Partner: Amazon
• Current Retail Partner: Sephora
• Category: Beauty and cosmetics

Lady Gaga Takes Over as CEO: Key Lessons for Beauty D2C Brands

Lady Gaga’s appointment reflects how founder-led roles can make a difference. Other D2C beauty brands can also focus on contributing to product development, brand positioning, and customer engagement while building their unique brand identity in the market. 

Haus Labs’ journey depicts how distribution strategies of a D2C beauty brand evolve. Before transitioning to Sephora, the company started selling through Amazon. This strategic move helped the brand reach customers in the shortest time while building its unique brand identity. 

For emerging beauty D2C businesses, this shows the significance of combining physical retail partnerships and online distribution. Product discovery via digital channels and physical stores for experiencing textures, shades, and product formulations before buying helps in building a successful brand. 

Gaga’s stepping into new business roles demonstrates how celebrity founders can move beyond creative involvement and brand endorsements. Her present influence over the brand’s creative direction, in combination with commercial leadership, helps in brand positioning. 

Moreover, founder-led leadership needs effective business management and operational teams. As the brand expands across distribution channels and markets, retail partnerships, product innovation, and customer experience are integral focus areas. 

About Haus Labs

Haus Labs was founded by Lady Gaga and Ben Jones in 2018. Originally, the company was launched as Haus Laboratories. At the initial stage, the products were sold exclusively via Amazon. 

In 2022, the brand relaunched with a refreshed identity and new products focused on makeup formulations full of skincare ingredients. The product range includes concealers, lip products, blushes, and foundations. Later on, the company partnered with Sephora, expanding its reach and retail presence to a wider beauty audience via physical and online stores. 

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