ReplyAll Raises 9.7 Crore to Strengthen Product Innovation

Introduction

ReplyAll raises 9.7 crore in a funding round from Atom XVII and Sadev Ventures, as per the ET Retail Report. The raised funds will be utilized for fabric research and development, new product categories, retail expansion, and product design. This investment comes with huge plans for growing ReplyAll’s daily performance wear business with clothing designed for travel, sports, work, and day-to-day activities. 

What Happened?

ReplyAll secured Rs 9.7 crore in fresh funding to expand its everyday performance wear business. The round was led by Sadev Ventures and Atom XVII, with participation from ISV, represented by Jivraj Singh Sachar, Long View Ventures, existing investors Sparrow and Antler, and angel investors. 

According to Entrack’s Report, the raised funds will be allocated towards improving product designs, developing new designs, strengthening its retail and community presence, and expanding its product design. This approach is intended with a focus on creating versatile clothing that mixes everyday style with functional features. This helps consumers wear the same outfits across different activities. 

At present, ReplyAll’s everyday product range includes the All-In Pants, Coolest Tee & Stepwise Tee. The use of the Temperform fabric platform in the Coolest Tee helps manage heat, while its FlexKnit material is designed to provide stretch and wrinkle resistance in trousers. 

Over the past seven months, there has been month-on-month  revenue growth, with repeat customers contributing 40% of its revenue, as per the Indian Retailer Report. Alongside the funding, Harmind Singh has become a part of ReplyAll as Co-Founder and Chief Marketing Officer. He will oversee marketing, brand development, product design, and creative direction. Previously, Singh had worked at BookMyShow, Uber, and PhonePe, bringing experience in branding, design, and consumer technology to the company.

Key Highlights

• Brand: ReplyAll
• Funding Amount: Rs 9.7 crore
• Funding Round: Reported as pre-Series A
• Lead Investors: Sadev Ventures and Atom XVII
• Other Investors: ISV, Long View Ventures, Sparrow, Antler, and angel investors
• Founder: Rushabh Sanghavi
• Founded: 2025
• Headquarters: Bengaluru, India
• Category: Everyday performance wear and apparel
• Key Products: Coolest Tee, All-In Pants, and Stepwise Tee
• Use of Funds: Fabric research and development, product design, category expansion, and retail and community development
• Customer Traction: Repeat customers account for 40% of revenue, according to the company

ReplyAll Raised Funds: Key Lessons for Fashion D2C

Differentiates D2C Brands

ReplyAll’s need to raise funds is to prioritise fabric performance alongside design. Rather than competing on pricing, trends, or appearance, brands can develop products that address practical customer needs, such as breathability, comfort, wrinkle resistance, and stretch. 

Likewise, Fashion D2C brands can also identify common customer problems with everyday clothing and work on developing products. 

Changing Consumer Needs 

Today’s consumers prefer clothing that fits multiple settings, including travel, exercise, work, and other social activities. ReplyAll’s product strategy is entirely intended to fulfill different parts of a customer’s daily routine. 

Similarly, fashion D2C brands can also work on developing versatile designs that fit across occasions. Products that mix style and comfort will help customers get practical wardrobe essentials instead of buying clothing for a single purpose. 

Supports Brand Growth

As ReplyAll’s 40% of revenue is from repeat customers only, this figure indicates the significance of customer retention for the emerging apparel brands. Also, this figure doesn’t highlight the company’s complete profitability, indicating that returning customers are an essential part of its business. 

Other fashion D2C brands can also work towards repeat purchases by ensuring product quality remains the same. While improving fit and providing products that can be used by customers only. It also highlights the significance of understanding purchasing behavior and customer feedback. This also further helps in restocking and getting into new product categories. In the meantime, shoppers can explore the wide range of track pants, t-shirts for women, and t-shirts for men.

About ReplyAll

ReplyAll was founded by Rushabh Sanghavi in 2025. The company mainly focuses on improving product design, expanding its retail presence along with its community presence, and introducing new product categories. The company aims to build on its initial product traction as it further develops its position in India’s everyday performance wear market.